Who are your ADVOCATES?

Influencers or Advocates play an important role in any part of the organisation-whether its in Marketing,Sales,HR or other functions.These individuals command respect within a band of followers that they have. Their Followers turn to them for advice for various things-whether it is to buy a product, to take a mundane decision or for other matters which could be personal. In a social media campaign, its important to identify who are these influencers who could impact their followers and make your task of fulfilling your Social media objectives easier. For example, a Cruise Liner that introduced a new package invited key bloggers for an experience to try their services. After these bloggers returned from the Cruise, they shared their experience and blogged about the cruise liners' offerings.That resulted in a large number of enquiries for the shipping company and sales,eventually. There would be advocates/influencers in other department also-for example in HR, if you have social media policy in place and wish to introduce it in a way that does not seem like robbing employees' freedom and at the same time make a point, the best way to go about it is to first discuss it with the "advocates" and then roll it.