Social Media as an HR tool

One of the doubts that is often asked by my clients is, if they have to use social media for marketing, their clients should have an online presence which is the basis really to develop meaningful conversations with them. That is one of the perspectives which may not be entirely invalid.However, to get them on"board" and begin a social media relationship with them, I ask them if they would be willing to work around internally for their staff? That would be easier for them to monitor and gauge whether this technology works for them and how much? The tools can be set up and a monitoring mechanism can be put in place. They could even request their staff to start using the community page, board etc. for example,at least half an hour everyday. I also develop a social media policy on the do's and dont's for the staff so that there is a direction into which their energies are focused at the same time the objectives of the client are met. It has worked well for my clients and I guess this is an acceptable proposition for most and one of my ways to help them get a taste of social media.

Invited as a panelist for Social Media Summit 2010 in Mumbai

Social Media Summit 2010 organised by Virtue Insight on October 20th 2010 promises to be an important event for those interested in  Social Media and whats happening in this industry. This event is organised in Hotel Orchid, Mumbai.


 I am invited as a panel member for a discussion on "Overlooking the future of social media" during this Summit.



Key Themes discussed at this Summit:

• Why care about social media marketing (SMM)?  
• Outlining the growth of social media and its benefits in today’s Asian market  
• Analyzing the worldwide trends in social media & lessons to be learned for Indian market 
• How should brands use social media? Illustrating with case studies
• Forecasting revenue growth for brands with ultimate utilisation of social media  
• Recognizing SMM as a demand generation tool for brands, products & services to boost business growth
• Discuss and identify the innovative strategies for a cost effective SMM plan to boost sales, nurture your product & establish an impactful brand presence in the market
• How social media is evolving through mobile applications - What is next for mobile social media?
• Engaging customers though mobile apps and mobile social media
• Selecting your appropriate social media agency. How can marketers use social media and achieve ROI?
• Analyzing the  practices for delivering PR campaigns across multiple social media platforms
• Global marketing strategies in order to incite the user to use advanced social media services. 
• Strategies on boosting the penetration of social media in smaller cities and rural areas.
• Analysing revenue generating models via various channels like (Facebook, LinkedIn, Twitter, Blogs etc)
• Establishing social media marketing as a ROI strategy while growing your brands, products and services
• SMM as a contrivance for improving customer base & brand loyalty.

Details on registering for this event:

Ordering is simple! You can simply email or call and book your seats on

TEL: +91 (44) 2377 0517. Email – delegate@virtueinsight.com 

For this one day conference, conference fee is 07,000 INR + tax per person

For 2 - 3 delegates - 06,000 INR + tax per person

For 3 and more delegates - 05,000 INR + tax per person

 Should you have any queries, please feel free to write to us – info@virtueinsight.com

Talk on "Socialmedianomics" on September 15th 2010

After my talk on Social Media as a new age marketing tool a fortnight back, I have been invited by The Institute of Management and Research for a talk on "Socialmedianomics". This is a 90 minutes talk during which I intend to familiarise the audience with the basics of social media, introducing various channels, tools used and a social media marketing plan. This is an introductory lecture on social media but depending on the understanding of the audience, I could cover advanced topics, possibbly in greater detail.