Social Media Marketing would need a REVAMP of your website

When you designed and developed content for your website, it was with the intention of showcasing the company, its products and services, contact details etc. This was more like a showroom and a virtual office of the company. With the use of social media as a part of marketing, the website would need some changes. To begin with, the landing page is important ( as in the case of SEM) but here the objective goes beyond generating traffic for the website. Its more about 'what happens next". So after the visitor visits your website, the important question is "what next"? Every prospect is important, so the first thing to do is to encash the visitor by providing a short sign up form so that you can establish a communication with him in the future. You could also have a video tour so that the visitor gets a dynamic experience about your company.This could be a simple power point presentation; an advanced version could be to have a video shoot along with client testimonials.Incorporating podcasts is also a good idea. Obviously, buttons leading to your Linkedin,Facebook,Twitter profiles should be installed. All these changes are needed so that your website is integrated with social media.