Social Media as an HR tool

One of the doubts that is often asked by my clients is, if they have to use social media for marketing, their clients should have an online presence which is the basis really to develop meaningful conversations with them. That is one of the perspectives which may not be entirely invalid.However, to get them on"board" and begin a social media relationship with them, I ask them if they would be willing to work around internally for their staff? That would be easier for them to monitor and gauge whether this technology works for them and how much? The tools can be set up and a monitoring mechanism can be put in place. They could even request their staff to start using the community page, board etc. for example,at least half an hour everyday. I also develop a social media policy on the do's and dont's for the staff so that there is a direction into which their energies are focused at the same time the objectives of the client are met. It has worked well for my clients and I guess this is an acceptable proposition for most and one of my ways to help them get a taste of social media.