Talk on Social Media-New Age Marketing

I was invited to speak on "Social Media-New Age Marketing"at Nasik Management Association on September 2nd for about 90 minutes. The objective of this lecture was to familiarise the audience on Social Media and how it is a useful marketing tool for everyone. Another aim was to explain how it could be an effective branding tool and used for research. I was expecting two types of audience, one who are not familiar with Social Media and two who are using Facebook, Twitter etc for personal uses but are not aware how it can be used professionally Assuming these facts, I began by starting my presentation by first explaining the power of Web 2.0 compared to Web 1.0 and how it is a force to reckon with especially in the context of Social Media. Key facts about social media usage, tools, sites like Facebook,Linkedin, Twitter, Digg, Youtube, Flicker would be presented and how they are used for social media marketing. I  also presenting a case study of a beauty clinic and on how social media was used effectively to launch a new package they had introduced. Some short examples were also discussed relevant to the International context. To set the ball rolling, I also explained basic certain aspects like the difference between traditional media and social media, how to create your pages/groups,how to circulate information on sharing sites etc. Finally, this session turned out to be interactive and I think the audience gained on how Social media could be used for marketing people, products and places.

Taxonomy of social networking data

Here is a list of taxonomy of social netowokring data that is useful:

Service data is the data you give to a social networking site so that it is used. Data like this might include your legal name, your age, and your credit-card number.

Disclosed data is what you post on your own pages: blogs, pis, messages,  opinions etc.

Entrusted data is what you post on other people’s pages/sites. It basically means the same as disclosed data, but the difference is that you don’t have control over the data once you post it — the other user does.

Incidental data is what other people post about you: a writeup by someone about you, a picture of you that someone else clicks and posts. Again, it’s basically the same as disclosed data, but the difference is that you don’t have control over it, and you didn’t create it in the first place.

Behavioral data is data the site collects about your habits by recording what you do and who you do it with. It might include games you play, topics you write about, news articles you access (and what that says about your political leanings), and so on.

Derived data is data about you that is derived from all the other data. For example, if 80 percent of your friends self-identify as gay, you’re likely gay yourself.”