TITLE of community/group needs hard thinking during SOCIAL MEDIA campaign

Brand managers and agencies spend a lot of time in deciding the best punchline for a brand. Based on the "positioning gap" in the consumer's mind,competition, marketing objectives etc., one has to rack brains to come up with a 3-4 word tagline which would become the identity of the brand and what it stands for. Similarly, during a social media campaign,when you start a group/community on Facebook,Linkedin etc.it is important which title you designate to the group.

There are three aspects to this.The first one is that if one of the objective of your social media campaign is business development, do not use the company name in the title as this would limit members interest to join the group.Of course, one has to be a Starbucks or Pizza Hut for members to find an opportunity to join the group on a company/brand name.Secondly, the title should be catchy;if there is a cause associated with the title, members are excited to join. For example, the community on Facebook, "Have you seen Jade?" has more than 48,000 members. The opportunity for members was to share responsibility in finding Jade. The description of the group would in short, describe the intention of starting the group which is also important. The third aspect is that the title should be catchy and there must be uniformity across different platforms and blogs.Research should be done to find which "position" is vacant for you to pitch your group in the space available within your industry.This is very important as this would also determine the tone of your community and the direction in which it is moving in for discussions, forums etc.