Why Google Wave failed

Its come and its gone before anyone could notice it. The google wave disappeared as quickly as a wave that never really intimidated any of the serious micro blogging sites. So what went wrong? As is true of social networking sites ( and of the internet business), the concept must catch the netizen's eye and if that happens, it spreads like wild fire. There was also no reason to be on it -unlike twitter or facebook where everyone is on it and if YOU are not, you are "left out". It also did not create a mass quickly which is so very important in this business.I also recollect Malcolm Gladwell's book, "Blink" wherein he writes how those "two seconds" are really important to catch anyone's fancy and if you can do that, you could achieve wonders with your product. I think Google wave failed to create an impact in these first two seconds.