Talk on Social Media-New Age Marketing

I was invited to speak on "Social Media-New Age Marketing"at Nasik Management Association on September 2nd for about 90 minutes. The objective of this lecture was to familiarise the audience on Social Media and how it is a useful marketing tool for everyone. Another aim was to explain how it could be an effective branding tool and used for research. I was expecting two types of audience, one who are not familiar with Social Media and two who are using Facebook, Twitter etc for personal uses but are not aware how it can be used professionally Assuming these facts, I began by starting my presentation by first explaining the power of Web 2.0 compared to Web 1.0 and how it is a force to reckon with especially in the context of Social Media. Key facts about social media usage, tools, sites like Facebook,Linkedin, Twitter, Digg, Youtube, Flicker would be presented and how they are used for social media marketing. I  also presenting a case study of a beauty clinic and on how social media was used effectively to launch a new package they had introduced. Some short examples were also discussed relevant to the International context. To set the ball rolling, I also explained basic certain aspects like the difference between traditional media and social media, how to create your pages/groups,how to circulate information on sharing sites etc. Finally, this session turned out to be interactive and I think the audience gained on how Social media could be used for marketing people, products and places.