Is the buzz with Google BUZZ fading?

It would be close to a that Google Buzz was launched. I have used it on and off and everybody would agree, its no great shakes. What started off with a lot of potential, looks to end up in a mess.But again, it’s been a month so there could be more, lets wait n watch. I also wonder if it could have started with some different feature, rather than just "updates". People are not excited by that anymore. I mean agreed FB was the first kid on the block and Twitter popularised it but you can throw the same stuff again and again.

What Google could have done was to do something with its location-based service: Latitude. But I wonder how many use Latitude. Or if they do, they likely don’t even realize they’re using it because it’s just turned on in the background. And that’s precisely why Latitude doesn’t appeal or is not exciting.

The past several months have proven that consumer demand for location services is dependent on one thing: the ability to “check-in.” That is, rather than having a service that is always on in the background transmitting your location (like Latitude), people are actually using the services that allow you to display when and where your location is sent out.

Checking-in is cool for people because of two main things: user friendly and privacy. People prefer checking-in because it drives in logic. You hit a button to say you’re somewhere, and it gets sent and displayed. You don’t have to worry about whether your cell phone is always transmitting because you’re in charge of it. In the future, as people become more comfortable with the concept, I suspect some form of “always-on” location will become the norm, but for now, it’s just a beginning.

Maybe Buzz is the location-based service that Google should have thought of to be built in. It has the idea of checking-in built into it; you simply do so by buzzing from your cell phone. When you do that, Google offers you the opportunity to tag your buzz to a certain location and instantly send it out to your friends.

Lets see if they do it? Keep buzzin' in!