Integration and Aggregation is the KEY

With so many SNS,blogs,communities,wikis etc.the key for any marketer is to identify conversations relevant to his brand/products that are going on , how to track them and respond to them. Thats the whole essence of SM marketing and its growing importance. Since this industry is still in its nascent stage,its a long haul when one would see an army of Social Media Managers managing all of it,lets say, a Facebook or a Twitter community completely on his own. At the moment, you would have SM agencies set up accounts for their clients and ask them to manage them.So whats needed is to use tools which aggregate all relevant information on one single platform and integrates in a way that one would like to use. This would make things simpler and manageable. Presently, there are tools which are being introduced with some of them having useful features like generating statistics so that you can analyse this information.